Link building strategy has its own importance. While you consider search engine optimization or SEO, paid links are not considered an effective way to do the job. Paid links are used only while advertising. While we try to use paid links to get links from high page ranking sites, it is not considered a safe way to maintain your presence online. If you are caught doing so by Google, you will be penalized for cheating the search engines. In summing up, you should realize that paid links are not safe in any way.
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